AI Answers Strip the Signals Buyers Used to Judge Evidence
Pew tracked a 1% source-click rate on AI summaries; Wharton experiments show AI users learn less. Marketers must reposition content for confidently underinformed buyers.
Topic: Content Strategy
AI Visibility: How to Map the Sources That Shape Answers in Your Industry
Trendos CCO Gintare Rimolaityte maps which sources AI engines cite across three industries and explains how to turn competitor citation gaps into a practical audit worklist.
iHeart Podcasters Share 5 Lessons for Building an Enduring Franchise
The hosts of 'Stuff They Don't Want You To Know' and iHeart CEO Conal Byrne shared five lessons on longevity, audience input and why listeners reject AI content.
