Rogaine Recasts Itself as a Brand for Women and Men Alike
Rogaine added some 150,000 consumers in a year, with women now making up half of medicated-treatment users, as its "Summer of Gains" platform recasts hair loss.
Topic: Brand Strategy
JD Sports doubles down on brand as sales slip 0.7%
JD Sports posted a 0.7% sales dip to £5.89bn but will keep investing in brand, loyalty and AI, with loyalty members passing 10 million globally.
'Repetitive, cliché, boring': Sir John Hegarty on marketing's failure of creativity
Sir John Hegarty says marketing's creativity crisis has 'gotten worse', blaming data worship and left-brain leadership for an industry that audiences increasingly dislike.
Carter's, 161 Years Old, Courts Gen Z Parents With Data
At Brandweek 2026, Carter's and Zappi explained how 161 years of heritage, constant consumer data and 80s-90s nostalgia keep the childrenswear giant relevant.
Bai Founder Ben Weiss Bets on Quinoa-Based Alcohol for Gen Z
Bai founder Ben Weiss returns with Crooked Pop, an organic, zero-sugar alcohol brewed from quinoa and millet, targeting Gen Z drinkers raised on better-for-you soda.
Domino's Campus Play: Why Gen Z Influence Lives Close to Home
Domino's previewed The Domino pizza at Michigan and USC during Welcome Week, betting that trust and proximity in real campus communities beat massive creator audiences.
Atlanta Teams Bet on Culture, Not Just Sport, to Hold Fans
Atlanta's Falcons, Hawks, Braves and Atlanta United frame sports as culture, not a separate lane, per executives speaking at Brandweek 2026's Home Field Advantage session.
F1's U.S. Viewership Hits a Bumpy Stretch: What Brands Should Know
F1's debut season on Apple TV and a calendar disrupted by the Persian Gulf war have dented U.S. numbers, but experts say fan growth momentum is intact.
70% of Brands Say Non-Profit Tie-Ups Improve Business Practices
C&E Advisory's 2026 Barometer finds 70% of businesses say non-profit partnerships improved their practices, up from 68%, as ESG and AI pressures drive longer-term tie-ups.
Nike Taps LVMH's Alexandre Arnault for Board Seat
Nike names Moët Hennessy deputy CEO Alexandre Arnault to its board, with Executive Chairman Mark Parker citing his record of helping iconic global brands innovate and grow.
Strava Pushes Into Strength Training as User Base Hits 195 Million
Strava, now with over 195 million users, is targeting strength training with a product overhaul, a Hevy integration and word-of-mouth marketing, CMO Louisa Wee tells Marketing Bre…
Sonos Repositions Brand Around Emotions Over Specs
Sonos trades tech-spec messaging for emotions-led storytelling in "Love the Sound. Feel the System," a repositioning that supports new hardware and a turnaround after a costly sof…
