Sir John Hegarty says marketing's creativity crisis has 'gotten worse', blaming data worship and left-brain leadership for an industry that audiences increasingly dislike.
OLX CMO Andrew Garrihy says marketing's confidence crisis is 'misdiagnosed' — the real problem is a lack of clarity. Festival of Marketing speakers explain how to fix it.
AI adoption is pushing B2B marketers back toward brand building, with 59% saying their business understands its value, Marketing Week research shows.
The European pet food brand aligns its experiential program with a fabricated year-long Pet Holiday Calendar, from a 'Bridgerton' dog ball to a Viking funeral for chew toys.
Marketing Week's State of Brand in B2B survey of 300 marketers finds 85.8% rate emotional storytelling as key to brand building, second only to strong differentiation at 88%.
58.4% of 300 B2B marketers surveyed by Marketing Week say brand focus has grown in the past year, yet just 8.5% of firms prioritise long-term strategies.
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