CMOs Spend 15.3% of Budgets on AI, but Only 30% Can Scale It
CMOs allocate 15.3% of budgets to AI, Gartner finds, but only 30% can scale it. The durable advantage sits in documented customer context, not tooling.
CMOs allocate 15.3% of budgets to AI, Gartner finds, but only 30% can scale it. The durable advantage sits in documented customer context, not tooling.
Instacart is marketing Clementine, its new AI shopping assistant, with a four-spot pop culture campaign spanning Shrek, Scooby-Doo, The Office and Charlie Brown across TV, YouTube…
Daily AI use among marketers jumped from one-third two years ago to nearly three-quarters today, per Social Media Examiner's 2026 AI Marketing Industry Report.
A viral X experiment fooled 6.8m viewers into trashing a real Monet as "AI slop." A 2005 study explains why perceived effort drives 30.5% higher quality ratings.
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