Sonsie Bets on Stop-Motion: Pamela Anderson's Skincare Brand Unveils First Holiday Ad

Pamela Anderson's skincare brand Sonsie spent eight months crafting its first holiday campaign by hand — an 83-second stop-motion film set in a whimsical garden greenhouse.

The campaign marks the first time the vegan, cruelty-free label, founded in 2023, has celebrated the festive season with dedicated creative. It imagines what happens to a garden when winter takes hold: it finds refuge in Anderson's magical greenhouse.

Jagger Lee, Sonsie's chief brand officer, ideated and produced the creative, according to Adweek. The handmade, stop-motion approach signals how the young brand is building its identity through craft-led storytelling rather than fast turnaround production.

Who runs Sonsie?

Anderson took majority ownership of Sonsie in 2024. The actor, activist and author now works alongside her two sons: Brandon Thomas Lee and Dylan Jagger Lee. Both serve as co-founders, with Brandon overseeing marketing and Dylan responsible for brand strategy.

That family structure keeps creative and strategic decisions inside a tight circle. The holiday campaign's eight-month development window reflects that hands-on ownership model.

What sells — and what came before

Sonsie's product line spans cleansing mousse, moisturizer and lip balm. The brand's previous garden-inspired campaign delivered an 800% surge in launch-day sales, a figure that helps explain why the holiday film returns to garden imagery.

The greenhouse setting isn't a decorative whim. It extends a visual world that has already proven it can move product at launch, and it gives the holiday campaign continuity with the brand's best-performing creative to date.

Why stop-motion matters here

Hand-built, stop-motion animation is slow and expensive by digital standards. Choosing it for a debut holiday campaign tells the market what Sonsie values: texture, tactility and a handmade feel that matches a small-batch beauty positioning.

The eight-month timeline also sets expectations. Sonsie is not chasing trend-cycle advertising; it's building a seasonal storytelling rhythm it can repeat.

What it means for 2025

With Anderson holding majority ownership, her sons running marketing and brand strategy, and a chief brand officer producing creative in-house, Sonsie operates with an unusually concentrated decision-making structure for a consumer brand. If the holiday film performs anywhere near the garden campaign's 800% launch-day lift, expect the greenhouse to become a recurring franchise rather than a one-off.