‘Os Farofeiros 3’ leads Brazil box office, but opening falls short

By Tom Whitfield

Brazilian cinemas generated R$24.81 million from 977,000 admissions over the weekend, according to previously undisclosed Rentrak data. “Os Farofeiros 3” took the top spot, but its 264,000 spectators fell short of the openings of the franchise’s two predecessors.

What did “Os Farofeiros 3” earn?

Rentrak reported that the comedy took R$5.99 million across 264,000 admissions from Thursday through Sunday. The film stars Daniele Winits, Cacau Protásio, Maurício Manfrini and a large ensemble cast.

The result established a clear first-place lead. Its revenue exceeded the R$4.09 million recorded for the runner-up, Stray Kids’ tour broadcast, while its 264,000 admissions topped every other film and event Rentrak identified.

The opening established a market lead, not a new audience high for the franchise.

How did the opening compare with the first two films?

Rentrak said the franchise began in 2018, when the first film reached nearly 490,000 viewers during its opening. Its second feature sold about 440,000 tickets during its 2024 launch. The third installment’s 264,000 admissions came in below both figures.

That gap defines the franchise’s audience trajectory at launch. A four-day tally can place a film first in the national market while leaving it behind the opening scale of its own predecessors. Rentrak did not supply lifetime totals for the three films, so the figures establish an opening gap, not each installment’s final audience.

Both earlier installments remain ahead of “Os Farofeiros 3” on reported opening attendance.

Who else drove the weekend?

Rentrak’s ranking continued with three other leading entries:

• No. 2 — Stray Kids: A cinema broadcast of the tour by the South Korean group drew 108,000 people and R$4.09 million.
• No. 3 — “Godzilla Minus Zero”: The new release ranked third with R$2.96 million and 118,000 paying spectators.
• No. 4 — “O Gatola da Cartola”: It earned R$2.12 million from 89,000 ticket buyers.

Rentrak’s figures show that the second- and third-place entries ranked differently for revenue and attendance. “Godzilla Minus Zero” reported 118,000 spectators against 108,000 for Stray Kids, but Stray Kids earned R$4.09 million against R$2.96 million.

Rentrak placed “Feito Pipa,” which also opened on Thursday, in seventh. It recorded R$936,000 and 39,000 viewers for the Brazilian film, the country’s representative in the contest for a place at the 2027 Oscars.

The field mixed new films with a broadcast music event, and attendance did not always determine the revenue order.

What comes after the opening lead?

Rentrak put the full Brazilian box office at R$24.81 million and 977,000 admissions. With the opening behind it, “Os Farofeiros 3” holds the strongest reported position among the weekend’s releases, but its audience remains smaller than either predecessor’s.

For marketing and distribution teams, the issue is whether that opening audience grows while the film remains near the top of the national chart. Rentrak provided no cause for the decline from the two earlier franchise openings.

The next Rentrak update will show whether the third film can retain first place and close part of the attendance gap to the 2018 and 2024 installments.

The immediate test is retention, not the first weekend lead.