K-pop animation hit 'K-Pop Demon Hunters' will stage 150-show world arena tour

Netflix and the producer AEG Presents announced on Friday (13) the Golden World Tour, a world arena tour based on the animation "K-Pop Demon Hunters" ("Guerreiras do K-pop"), with more than 150 shows planned across nearly 50 cities in 2027 and 2028.

The run starts on June 5, 2027, in Baltimore, in the United States. The first leg alone covers 61 performances in 35 cities across North America, Europe and the United Kingdom between June and October 2027.

Latin America is included in the tour plans, according to the announcement. The producers have not yet disclosed the countries, cities or dates for the region, and no show in Brazil is confirmed so far. An Asia-Pacific leg is also planned for later stages.

What will the show contain?

The production brings the fictional group HUNTR/X — the characters Rumi, Mira and Zoey — to gyms and arenas. Animated technology will let the characters interact with the audience, backed by live dancers and artists, acrobatics and choreography.

The Saja Boys, the rival group in the story, and the tiger Derpy are also part of the announced attractions.

Which cities host the first leg?

After the Baltimore premiere, the North American leg stops in Chicago, Atlanta, Orlando, Dallas and Los Angeles, among other cities. The tour then moves to Europe, with dates in Zurich, Milan, Amsterdam, Berlin, Paris, Dublin and London.

When do tickets go on sale?

The general sale starts on November 20 at 10 a.m. local time in each city. The rollout works in three waves:

• November 18: presale for Mastercard customers
• November 19: presale for fans registered on the official website
• November 20: general public sale

Why does this tour matter commercially?

The property carries rare momentum. Released in June 2025, "K-Pop Demon Hunters" became the most-watched film in Netflix history, with more than 670 million views, the platform reported.

The soundtrack delivered a global hit as well. The song "Golden" won both the Oscar and the Grammy, becoming the first K-pop track to take the two awards.

A sequel, "K-Pop Demon Hunters 2", is confirmed by Netflix, and the franchise has already shown pull beyond its child audience, with adult fans driving everything from tour demand to schoolyard trends.

For marketers, the tour converts a streaming phenomenon into a live-events revenue engine, following the playbook AEG Presents has run with touring music acts, and it extends a franchise whose awards record and viewer base give sponsors a measurable global footprint. Latin American dates, when announced, will test whether that demand translates into the region's arenas.