CCXP adds Avenida Brasil 2 panel and Sailor Moon voice cast to 2026 lineup

CCXP will run December 3 to 6 at São Paulo Expo, and organizers have now confirmed panels for the TV Globo telenovela "Avenida Brasil 2" and the Brazilian voice cast of "Sailor Moon." The festival announced the new attractions during a party held on Thursday night in São Paulo, according to the event's announcement.

The additions fill out a program that mixes broadcast television, streaming, cinema and comics. For marketers, the lineup shows how CCXP has become a launch platform for Globo's biggest entertainment and sports properties, not only for Hollywood studios and publishers.

What did TV Globo and Globoplay announce?

TV Globo will bring two panels to the festival. One is dedicated to "Avenida Brasil 2," the sequel to one of the network's most-exported telenovelas. The other focuses on the Women's World Cup and will include Marta, the Brazil national team forward, as a confirmed participant.

Globoplay, the network's streaming service, will carry content from three titles at the event:

• "Paraíso Perdido"
• "Emergência 53"
• "Arcanjo Renegado"

The announcement gives Globo a broad footprint across the festival's stages. It spans scripted drama, documentary-style content and live sports conversation, with a named athlete attached.

How is the festival honoring Lord of the Rings?

Organizers also announced additions to the program called Fellowship Forever, a celebration marking 25 years of "The Lord of the Rings." Actor John Rhys-Davies, who plays Gimli in the trilogy, will attend. It will be his third appearance at CCXP, the festival said.

The anniversary programming signals the continuing pull of the fantasy franchise for Brazilian audiences two decades after the films premiered, and CCXP's willingness to build multi-year franchise moments around returning guests.

What else joins the lineup?

A separate panel will celebrate 30 years of the Brazilian dubbing of "Sailor Moon" on the Palco Universe stage. The festival has released few details so far about who will appear.

Fans of comics got their own confirmation. CCXP will host an exhibition celebrating the 40 years of Frank Miller's "Batman: The Dark Knight," featuring never-before-seen items. The festival did not specify which items will go on display.

How much do tickets cost?

Ticket prices range from R$ 240 for a half-price Thursday pass to R$ 2,550 for the epic pass, the top-tier package. The four-day format at São Paulo Expo keeps the event among the largest pop-culture conventions in Latin America.

For brands and media companies, the confirmed slate, from a Globo telenovela sequel to a Women's World Cup panel with Marta, indicates where fan-audience attention will concentrate in early December, and more programming details are expected before doors open on December 3.