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Instacart Drafts Shrek and Scooby-Doo to Promote AI Assistant
Instacart is marketing Clementine, its new AI shopping assistant, with a four-spot pop culture campaign spanning Shrek, Scooby-Doo, The Office and Charlie Brown across TV, YouTube and social.
Updated
The brief
- Clementine debuted in North America earlier in September and draws on data from over 1.6 billion lifetime Instacart orders.
- The 'Turn any idea into an order' campaign launched during NBC's 'Sunday Night Football' and spans linear TV, OTT, YouTube, audio, social and in-app channels.
- The campaign was developed by in-house agency Local Produce, directed by Brian McGinn and produced by Prettybill-led production.
Based on Marketing Dive; imgproxy.divecdn.com
Filed under instacart, ai-marketing, advertising-campaigns, nostalgia-marketing, clementine-ai
Priya Raman
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Correspondent covering industry trends and analytics at Marketing Herald.
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