Hims & Hers Benefits Program Adds Grüns, Tonal, Viome and Medjet

Hims & Hers now counts 14 brand partners in its Hims & Hers Benefits program, up from two at launch, after adding Tonal, Grüns, Viome and Medjet last week.

The company reported 2.79 million subscribers in the third quarter of 2026, a 13% increase year over year. The Benefits program, first unveiled in March, functions as a retention and support layer on top of that growing base. It offers subscribers exclusive savings on products and services that support their health, including strength training and nutrition-focused programs throughout their GLP-1 weight loss journey.

Founding partners included Prenuvo and Eight Sleep. MyFitnessPal, HelloFresh and Factor joined earlier this year. The four newest partners extend the program's coverage into home fitness, supplementation, gut health and travel medical protection.

What do subscribers actually get?

The benefits vary by brand, and Hims & Hers has published two concrete examples:

• Tonal: $1,000 off a Tonal 2 system for at-home strength training
• Grüns: $30 off a first order of green gummies covering vitamin, mineral and prebiotic fiber needs

The Tonal discount is the most concrete signal of the program's strategic intent. Muscle maintenance is a documented concern for people on GLP-1 medications, and the company is steering subscribers toward strength training as a countermeasure.

How does the economics work?

Hims & Hers said it "doesn't profit from these partnerships and passes 100% of the negotiated benefits directly to active subscribers." That structure positions the program as a subscriber-retention tool rather than a margin driver. The company frames the expansion as part of a growing focus on holistically supporting subscribers' GLP-1 weight loss journeys, particularly around maintaining muscle and building sustainable health habits.

The math is straightforward for the company: 2.79 million subscribers represent a large enough audience to negotiate meaningful discounts, and the program's cost sits in partnership administration rather than discount funding. For subscribers, the value arrives only if they act on the offers.

Why the timing matters

The expansion lands in the same week as the company's third-quarter subscriber disclosure. A 13% annual growth rate, roughly one in eight more subscribers than a year earlier, gives Hims & Hers scale to keep adding partners without diluting the offers. The program's sevenfold growth in partner count since March — from two to 14 — suggests brands see distribution value in the subscriber base even without a revenue share flowing back to Hims & Hers.

For marketers watching the GLP-1 economy, the move signals where adjacent categories are heading. Fitness equipment, supplement brands and health-data services are competing to attach themselves to the medication-driven weight loss wave, and subscription platforms with first-party health audiences control the access point.

Expect further partner additions as Hims & Hers continues to build out support services around the GLP-1 journey, with muscle preservation and habit formation as the stated center of gravity.