Depau’s Semana Mágica offers 60-day terms to resellers

By Amara Osei

Depau customers can defer payment for 60 days at no added cost during the wholesaler’s seven-day Semana Mágica (“Magic Week”) promotion from Nov. 9 to 15, the company said. The offer includes special offers, discount coupons across numerous brands and returns on unsold products after the 2027 Three Kings campaign, under the promotion terms.

Depau has launched another edition of Semana Mágica and calls it its most important commercial campaign. The company says the Nov. 9-15 window helps computer retailers and other technology-sector professionals prepare their Black Friday and Christmas campaigns. Depau recommends ordering early because some offers have limited units and selected products could sell out before Nov. 15.

What does Depau offer from Nov. 9 to 15?

Depau says customers can access three main elements during the seven-day event:

• Special offers and discount coupons across numerous brands.
• Deferred payment for 60 days with no additional costs.
• The option to return unsold products after the 2027 Three Kings campaign, subject to the promotion terms.

The company says the package lets stores build inventory and widen their range for the busiest selling period without tying up liquidity, meaning cash available to run the business. Depau also says returns can reduce the risk of accumulating unsold merchandise. Its announcement provides no figures for expected sell-through, the rate at which stocked products sell, storage savings or return processing. Those benefits remain seller claims rather than measured outcomes.

Takeaway: The offer eases cash timing and stock risk, but its exact value depends on terms Depau has not specified.

Why is Depau framing this as more than discounts?

Depau said: «Nuestro objetivo es que los clientes puedan afrontar la campaña más importante del año con las máximas oportunidades de venta y el menor riesgo posible. No se trata solo de ofrecer buenos precios, sino de facilitarles las herramientas y condiciones necesarias para hacer crecer sus negocios».

Depau says the statement means customers should have the strongest possible sales opportunities and the lowest possible risk. The company adds that good prices alone are not enough; retailers also need tools and commercial terms that help their businesses grow.

Depau frames the campaign as support for technology retail, especially small and medium-sized enterprises (SMEs). It says the terms can help those shops compete with large chains and online marketplaces. Depau’s announcement omits participating brand names, discount percentages, minimum order values, return eligibility, deadlines and procedures. Resellers know the headline benefits, but not the full scope of participation.

Takeaway: Depau sells operating flexibility alongside price, but it has not disclosed enough terms for resellers to calculate the package’s full value.

How does Depau support stores beyond this promotion?

Depau says its year-round commercial services and tools let shops draw directly on the wholesaler’s stock through a catalog of nearly 14,000 product references. The company says retailers can offer that range without physically holding all of it onsite.

Through its dropshipping service—fulfilment in which the wholesaler stores and ships products—Depau lets merchants sell without stocking inventory or managing deliveries. Depau says it handles logistics and sends orders directly to end consumers in less than 24 hours, with the store named as sender.

Depau says the model broadens assortment, cuts storage costs and keeps the customer relationship with the retailer. Its announcement does not specify conditions, service exclusions or geographic limits behind the sub-24-hour claim.

Depau reports more than 10,000 professional clients in Spain and Portugal. It says this footprint supports a distribution model built around competitive pricing, technology and value-added services, meaning support beyond the wholesale transaction. Depau’s announcement gives no snapshot date for the client total or catalog size, and it does not define what qualifies as a professional client. Neither figure establishes a sales uplift.

Depau’s announcement includes a promotional video.

Takeaway: The catalog and logistics network extend Semana Mágica beyond a one-week sale, although Depau alone reports the scale and delivery claim.

For computer retailers, the campaign can reduce stock and cash-timing exposure before Black Friday and Christmas; the open questions are discount depth, stock availability and the final return terms.