Stacie Borteck Dattner, a merchant at Bloomingdale's, is joining Bluemercury, the retailer confirmed. The move hands Macy's Inc.'s beauty chain a department-store merchandising veteran as it works to sharpen its position in prestige beauty.

Borteck Dattner will report directly to Bluemercury CEO Alexandre Choueiri, according to the announcement. Choueiri, a former Kering Beauté executive, arrived at the company in August.

Who is Stacie Borteck Dattner?

Borteck Dattner built her career on the merchandising side of Bloomingdale's, one of the most closely watched buying organizations in U.S. department-store retail. Her move to Bluemercury places a seasoned assortment and buying executive inside a beauty-specialty banner that competes with Sephora and Ulta Beauty for prestige-brand placement and shopper loyalty.

What does the hire signal?

The reporting line matters. By placing a Bloomingdale's merchant directly under Choueiri rather than deeper in the organization, Bluemercury signals that merchandising sits at the center of the new CEO's agenda.

Choueiri's own arrival in August marked a leadership shift for the chain, bringing an executive with luxury-beauty credentials from Kering Beauté into a retailer known for its neighborhood store format and in-store spa services.

Why it matters for marketers

For brand and trade marketers, the appointment changes the decision-making map at a key prestige-beauty retailer:

• A new merchandising gatekeeper: Borteck Dattner becomes a central buying contact for brands seeking Bluemercury shelf space.
• A Bloomingdale's-to-Bluemercury pipeline: the hire strengthens the internal talent link between two Macy's Inc. banners.
• CEO-level oversight of assortment: with Borteck Dattner reporting to Choueiri, buying decisions now carry direct executive visibility.

The hire lands as department stores and specialty beauty retailers compete harder for exclusive launches and brand partnerships. Retailers that pair strong merchandising leadership with a differentiated store experience tend to win preferential access to new prestige launches — the currency that drives traffic in beauty retail.

What comes next

Watch how Borteck Dattner's merchandising imprint shows up in Bluemercury's assortment over the coming seasons. With Choueiri now four months into his tenure and his first major merchant hire in place, the retailer has assembled the leadership pairing that will shape its buying strategy — and, by extension, the brand partnerships it pursues next.