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Black Friday Alert: Why Customer Notifications Fail Under Peak Load
Sinch data shows 75% of consumers expect order confirmation within five minutes. Delayed Black Friday notifications, from reset codes to alerts, now cost retailers direct sales.
Updated
The brief
- A Sinch survey of 2,800 consumers and leaders across 400+ retailers found 75% expect order confirmation within five minutes and 47% want it almost instantly.
- BCG research shows 60% of consumers begin looking for holiday deals in October or early November; Sinch found 37% seek promotions a full month out.
- Sinch's Michael Ahearn advises retailers to verify providers can handle volume spikes across all channels and deploy FAQ bots before the holiday season.
Based on Retail Dive
Filed under black-friday, customer-notifications, peak-load, infrastructure, retail
Priya Raman
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Correspondent covering industry trends and analytics at Marketing Herald.