Thirteen campaigns made this week's Ads of the Week list, with Bill Murray returning to Ghostbusting duty for the electric vehicle maker Rivian standing out as the headline hire.

Murray is not the only big name on the roster. Kim Kardashian strikes a pose for the delivery platform DoorDash, while Kim Cattrall reprises her publicist role for the media intelligence firm Meltwater — a nod that trades on her best-known screen persona.

The list shows brands across categories reaching for established celebrity firepower rather than unknown talent. Sports, film and music all appear among this week's picks.

Which other celebrities appear in this week's campaigns?

NBA star Nikola Jokić works the crowd for Sprite. Oscar-winning director Kathryn Bigelow takes the director's chair for Polymarket, the prediction platform. Rapper Megan Thee Stallion warms up for the fitness brand Gymshark.

That gives the week's selection a spread across basketball, cinema and music, and across beverage, tech and activewear categories.

What are the non-celebrity campaigns doing?

Beyond the star hires, several brands built concepts on product-led ideas:

• Oura offers a handy tour of the city for its smart ring.
• Pringles gives a tasty glimpse of the afterlife.
• Chipotle is giving away an oversize takeout bag.
• Aura, the digital security brand, wants to foster close social connections.

Each campaign leans on a distinctive creative hook rather than a famous face. The mix suggests two viable routes into a weekly best-of list in the current market: buy recognisable talent, or build a memorable product-centred idea.

What is the Most Effective Ad of the Week?

The roundup also names a Most Effective Ad of the Week, selected in partnership with EDO, the advertising measurement firm. The editors describe the winning spot as designed to lift the mood — a notable choice at a moment when much of the week's celebrity-heavy output aims at pure attention.

The effectiveness pick is the one entry in the feature judged on measurable performance rather than creative appeal alone. For media buyers, that distinction matters more than any single celebrity booking.

Why does a weekly roundup like this matter?

Ads of the Week functions as a fast-read barometer of where creative budgets and casting choices are moving. This week's evidence points to sustained appetite for legacy celebrity equity — Murray, Kardashian and Cattrall each carry decades of public recognition — alongside cheaper, concept-driven executions from Oura, Pringles, Chipotle and Aura.

The full list of thirteen campaigns, including the EDO-backed effectiveness winner, sits behind the publication's subscription paywall, which also carries the archive of previous weekly selections. Watch next week's edition to see whether the celebrity-heavy pattern holds or the product-led ideas take more of the thirteen slots.

By Tom Whitfield.