Alex Cooper's Unwell Expands Fall Slate With Four Shows
Alex Cooper's Unwell network adds four fall shows spanning history, lifestyle, and internet culture, with YouTube a distribution priority for the new slate.
Updated
The brief
- Unwell, the podcast network created by Call Her Daddy host Alex Cooper, is adding four shows to its fall slate, per VP of marketing Ali Lee.
- New series include Petticoat Revolution (Charlotte Long and Daphne Woolsoncroft), Chronically Out of Line (Molly Scheader), and Dani's Side Quest (Dani Babes).
- Me and Who Els, hosted by Elsy Guevara, returns as an existing franchise, and YouTube is a priority platform for the fall slate.
Unwell, the podcast network founded by Call Her Daddy host Alex Cooper, is adding four new or returning shows to its fall slate. The titles span history, lifestyle, and internet culture, according to Ali Lee, the network's vice president of marketing.
Three of the four titles are new series. The fourth, Me and Who Els with Elsy Guevara, returns for a new season as an existing franchise.
The new entries include Petticoat Revolution, hosted by sisters Charlotte Long and Daphne Woolsoncroft; Chronically Out of Line, hosted by Molly Scheader; and Dani's Side Quest, fronted by UK creator Dani Babes.
The expansion signals Unwell's continued push to broaden its programming beyond its flagship origins, building out a slate that now covers multiple content genres and creator profiles, including talent from the UK.
Unwell has made YouTube a priority for the fall slate, according to the network's announcement framing, reflecting a wider industry shift among podcast networks toward video-first distribution on the platform.
For marketers, the additions expand Unwell's inventory of host-led shows across distinct audience niches — history storytelling, lifestyle, and internet culture — potentially opening new sponsorship and branded-content opportunities within the Cooper-founded network.
The fall lineup at a glance:
- Petticoat Revolution — new series hosted by sisters Charlotte Long and Daphne Woolsoncroft
- Me and Who Els — returning franchise with host Elsy Guevara
- Chronically Out of Line — new series hosted by Molly Scheader
- Dani's Side Quest — new series with UK creator Dani Babes
The move underscores how creator-led podcast networks are scaling through genre diversification, leaning on established franchises while commissioning new talent to widen reach.
Based on Adweek
Filed under podcasting, unwell, alex-cooper, branded-content, youtube
Tom Whitfield
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Staff writer covering consumer brands and retail at Marketing Herald.
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