Cakes Body Builds $100M Brand Into a Media Company
Cakes Body, now at $100M in annual gross revenue, has launched Cakes Media with a YouTube founding documentary as bigger brands like Gap and UPS pile into owned entertainment.
Topic: Tiktok Shop
Livestreams Drive 94% of TikTok Shop US Luxury Resale Revenue
TikTok Shop says 94% of its U.S. luxury resale revenue year-to-date comes from livestreams, with GMV in the category up 400% year over year, led by handbags and watches.
