IAB Report: 43% of CTV Buyers Lack Confidence in Inventory
A new IAB report finds 43% of CTV buyers have little or no confidence in the inventory they buy, even as show-level reporting gains ground in the market.
Topic
Show Level Reporting
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Topic
A new IAB report finds 43% of CTV buyers have little or no confidence in the inventory they buy, even as show-level reporting gains ground in the market.
