AI Answers Strip the Signals Buyers Used to Judge Evidence
Pew tracked a 1% source-click rate on AI summaries; Wharton experiments show AI users learn less. Marketers must reposition content for confidently underinformed buyers.
Topic: Search Behavior
AI Search Queries Have Quadrupled in Length — and Ecommerce Must Adapt
LLM-driven queries average 24 words versus six on Google, says Optiversal CEO Lucas Tieleman — and bot traffic is rewriting ecommerce discoverability.
