Publishers Grade Google Ad Tech Remedies: Progress, Not a Clean Win
Seven publisher and sell-side execs rate the DOJ's Google ad tech remedies from 1 to 10, finding measures like opening AdX promising on paper but doubtful in practice.
Topic: Programmatic
IAB Moves to Standardize Agentic Media Buying and Measurement Contracts
IAB Tech Lab's AAMP 3.0 adds OpenProposal for machine-readable media buying, while a new measurement contract addendum targets standard legal terms. Both are open for comment thro…
Vertical Video, Sell-Side AI and Transparency Set Publisher Agenda
AdMonsters identifies three sell-side trends for 2026: vertical video as a premium channel, AI-driven SSP decisioning, and transparency becoming a performance driver rather than a…
Google Ad Tech Ruling: Who Wins and Loses From the Final Remedies
Google keeps AdX and DfP as remedies regulate auctions, not ownership. Rival exchanges gain Prebid access, the DOJ sets a template, and CTV and retail media get nothing.
Publishers Brace for Limited Relief in Google Ad Tech Remedies
Google's ad tech monopoly trial has ended, and the court's behavioral remedies are unsealed. Publishers call the relief too little, too late — but will take what they can get.
