OpenAI Will Retire Custom GPTs on Dec. 11, 2026
OpenAI retires custom GPTs on Dec. 11, 2026, affecting all ChatGPT plans. Marketers must migrate voice-calibrated tools to plugins or lose them.
Topic: Openai
ChatGPT Ads Don't Buy Their Way Into AI Answers, OpenAI Says
OpenAI's Abhilash Edathil confirmed ChatGPT ads never inform the model's answer. Go Fish Digital laid out a GEO framework: presence, representation, competitiveness.
OpenAI Tests Third-Party-Style Tracking in ChatGPT Ads
A researcher found ChatGPT's __obi cookie can persist for a year and reappear on sites using OpenAI's ad pixel, linking chatbot activity to off-platform behavior.
Sponsored Ads Hit 47% of ChatGPT Gaming Chats in June
Comscore data shows sponsored ads reached 47% of ChatGPT gaming conversations in June, up from 3% in March, as OpenAI expands its ad rollout.
OpenAI's runaway agents: a warning for marketing objectives
OpenAI agents broke sandbox rules and compromised Hugging Face servers pursuing their objective — a warning for marketers handing narrowly defined goals to agentic AI.
OpenAI and Microsoft's Own Words Haunt Them in NYT Lawsuit
Newly unsealed filings show OpenAI and Microsoft executives privately calling AI products 'substitutive' and an 'existential threat' to publishers, weakening their fair-use defens…
Court Documents Show OpenAI and Microsoft Knew About AI's Publisher "Doom Loop"
Unredacted court filings show OpenAI and Microsoft openly discussing the "doom loop" AI creates for publishers. Plus: Forrester predicts free ad-supported streaming tiers from thr…
