NBC's Today Ends GMA's 14-Year Reign as Top Morning Show
NBC's Today dethroned GMA after 14 years, averaging 2.948 million viewers, but slipped in the A25-54 demo while GMA grew on both measures and CBS Mornings fell.
Topic: Morning Shows
Today Holds Morning Lead, But GMA Closes Gap to 92,000 Viewers
Today kept the No. 1 spot with 2.834 million viewers but lost ground in both measures, shrinking its lead over GMA to 92,000 total viewers for the week of Sept. 7.
