Topic

Marketing Strategy

Topic · sector wire · /marketing strategy

Marketing Strategy

12 items on the sector wire

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B2B Influencer Marketing Needs a Different Playbook, Not B2C's
Oct 15, 2026 · 12:20 PM

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Chewy's Flowers and a 681,000-Like Lesson: Spend 5% 'Foolishly'
Oct 15, 2026 · 12:40 PM
CMOs Spend 15.3% of Budgets on AI, but Only 30% Can Scale It
Sep 23, 2026 · 12:35 PM

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Eleven Faces of the Toxic CMO: A Veteran's Field Guide
Oct 28, 2026 · 02:41 PM

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Most Brands Have a YouTube Presence, Not a YouTube Strategy
Oct 2, 2026 · 05:35 AM
Marketing's confidence crisis is really a clarity crisis, say CMOs
Sep 22, 2026 · 06:48 AM

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Only 10% to 20% of Customers See Your Brand as Unique
Oct 15, 2026 · 12:20 PM
OpenAI's Strongest B2B Channel Is Field Marketing, Not Ads
Oct 13, 2026 · 06:40 PM

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Two Hours of Testing Debate, No Answers: The Creative Cost of Chasing Micro-Gains
Oct 21, 2026 · 01:18 PM
Three CMOs Show How Brand Moves Revenue — With Numbers to Prove It
Oct 16, 2026 · 06:57 PM
The Opposite of Mass: Why Special Beats Everyone
Sep 27, 2026 · 09:43 AM

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67% of B2B Buyers Prefer Rep-Free Purchases — But 69% Still Want a Human
Oct 8, 2026 · 01:10 PM

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