Marketing's confidence crisis is really a clarity crisis, say CMOs
OLX CMO Andrew Garrihy says marketing's confidence crisis is 'misdiagnosed' — the real problem is a lack of clarity. Festival of Marketing speakers explain how to fix it.
Topic: Marketing Leadership
Marketing Must Solve Its Middle Management Problem, Before AI Does
Marketing Week argues middle managers built on channel specialism lack strategic judgement — and AI is now exposing the hollow middle the industry created over 20 years.
Mastercard's Jill Kramer on Curiosity, Craft and B2B Marketing
Mastercard CMO Jill Kramer says B2B brands risk drowning in complexity and must give their craft more "time, love and attention".
Thinkbox CMO Andrew MacGillivray to Step Down After 21 Years
Thinkbox CMO Andrew MacGillivray will step down at the end of this year after 21 years at the marketing body for commercial TV in the UK.
Stanley 1913's Kate Ridley on Building Marketing After Viral Growth
Stanley 1913 chief brand officer Kate Ridley explains how she built the drinkware brand's global marketing function after its viral rise, drawing on 20-plus years at Adidas.
Diageo GB names Anna MacDonald as marketing and category director
Diageo appoints 20-year veteran Anna MacDonald as GB marketing and category director, replacing Ursula Mejía Melgar amid a transformation under CEO Dave Lewis.
Thinkbox Promotes Chris Dunne to Marketing Director Role
Thinkbox has promoted head of marketing Chris Dunne to marketing director, succeeding Andrew MacGillivray after two decades. Dunne joins the board at the end of the year.
Quilter hires Aviva's Phoebe Barter as brand and marketing director
Quilter appoints Aviva group brand director Phoebe Barter as brand and marketing director, reporting to Jo Harris, as it targets household-name status in UK financial planning.
Zero CMOs on FTSE 100 Main Boards, Study Finds
No FTSE 100 company has a CMO on its main board, down from 14% in 2007, yet 70% retain meaningful marketing expertise as titles shift, research finds.
