Primark Preps Home Delivery Launch, Claims It Is 'Redefining Value'
Primark will launch home delivery on the back of a £90m warehouse deal, as ABF credits marketing investment and its 'Iconic Value' campaign for encouraging volume growth.
Topic
Marketing Investment
Topic
Marketing Investment
Next credits 'acceleration of marketing efforts' for H1 growth
Next lifted digital marketing spend 56% in H1, crediting an 'acceleration of marketing efforts' for beating forecasts and raising full-year…