J.C. Penney Loses Share, Launches Marketplace as Sales Slide
J.C. Penney's Q2 net sales fell more than 8% to $1.3 billion as it lost market share, but activewear, furniture and a recovering beauty business posted strong gains.
Topic: Jcpenney
Brands Borrow Classic TV Formats to Make Ads Feel Like Shows
Denny's, JCPenney and Skittles are building campaigns around sitcom, reality TV and episodic formats as marketers chase content audiences choose to watch rather than skip.
