Carter's, 161 Years Old, Courts Gen Z Parents With Data
At Brandweek 2026, Carter's and Zappi explained how 161 years of heritage, constant consumer data and 80s-90s nostalgia keep the childrenswear giant relevant.
Topic: Gen Z
Bai Founder Ben Weiss Bets on Quinoa-Based Alcohol for Gen Z
Bai founder Ben Weiss returns with Crooked Pop, an organic, zero-sugar alcohol brewed from quinoa and millet, targeting Gen Z drinkers raised on better-for-you soda.
Domino's Campus Play: Why Gen Z Influence Lives Close to Home
Domino's previewed The Domino pizza at Michigan and USC during Welcome Week, betting that trust and proximity in real campus communities beat massive creator audiences.
FX Takes 'Adults' Off Screen With Bodega Pop-Up and Stoop Sale
FX staged a bodega pop-up with Prince Street Pizza in New York and a Whatnot-backed vintage Stoop Sale in LA to promote Season 2 of the Gen-Z sitcom Adults.
WBD Bets on Gen Z Star Power to Promote Basketball World Cup
Warner Bros. Discovery is promoting its first FIBA Women's Basketball World Cup with personality-led content and YouTube co-streams, betting that stars like Caitlin Clark can draw…
