Google Analytics Adds Include Filters for Hostnames
Google Analytics now lets properties allowlist approved hostnames, replacing manual exclude lists. Active filters permanently block events, so testing before activation is essenti…
Topic: Ga4
AEO Traffic Converts 3x-15x Better Than Traditional Search
AEO traffic is under 1% of site visits but converts 3x-15x better than traditional search, with ChatGPT referrals converting at 11.4% versus 5.3% for organic search.
