TikTok Lead Gen: Four Missed Opportunities Marketers Should Fix
Invisalign's in-ad quiz lifted form completions by 28% and cut acquisition costs 11%. Here are four missed TikTok lead-gen opportunities and a five-step framework from TikTok's An…
Topic: Digital Marketing
Next credits 'acceleration of marketing efforts' for H1 growth
Next lifted digital marketing spend 56% in H1, crediting an 'acceleration of marketing efforts' for beating forecasts and raising full-year profit guidance to £1.255bn.
