OpenAI Will Retire Custom GPTs on Dec. 11, 2026
OpenAI retires custom GPTs on Dec. 11, 2026, affecting all ChatGPT plans. Marketers must migrate voice-calibrated tools to plugins or lose them.
Topic: Chatgpt
ChatGPT Ads Don't Buy Their Way Into AI Answers, OpenAI Says
OpenAI's Abhilash Edathil confirmed ChatGPT ads never inform the model's answer. Go Fish Digital laid out a GEO framework: presence, representation, competitiveness.
OpenAI Tests Third-Party-Style Tracking in ChatGPT Ads
A researcher found ChatGPT's __obi cookie can persist for a year and reappear on sites using OpenAI's ad pixel, linking chatbot activity to off-platform behavior.
Chris Green Maps the Data Sources Feeding AI Search Results
Chris Green tiers the data sources behind AI search, from confirmed Google Search grounding and Yelp bookings to a $60m Reddit training deal marketers should treat as unstable.
ChatGPT's Prompt Share Fell From 70% to 50% in Six Months
ChatGPT's share of AI prompts fell from 70% to 50% in six months as Gemini and Claude gained ground, per Comscore — and GEO strategies must follow.
SEO Hack: Checking If Your Pages Feed AI Search Retrieval Pipelines
Chris Green shares a chatbot-based method to test whether pages can be retrieved by AI search, plus a Chrome extension that automates exact-match snippet checks.
