Google Search Referrals to Publishers Fell 40% Year-Over-Year
Chartbeat's 2026 Publisher Playbook shows Google Search referrals down 40.2% year-over-year, Discover down 34.3%, and traffic shifting to channels publishers control more closely.
Chartbeat's 2026 Publisher Playbook shows Google Search referrals down 40.2% year-over-year, Discover down 34.3%, and traffic shifting to channels publishers control more closely.
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