McDonald's Targets Billion-Dollar Media Network as It Rethinks Marketing
McDonald's is piloting a media network in 450 U.S. restaurants, targeting a billion-dollar business, while doubling down on fewer, bigger campaigns built on its own IP.
Topic: Brand Marketing
Texas A&M Rides Indy 500 Win Into Uncharted Higher Ed Marketing Territory
Felix Rosenqvist won the closest Indy 500 ever wearing Texas A&M's logo. The school's CMO calls the helmet deal "a blue ocean for higher ed" — and it continues in 2026.
Carter's, 161 Years Old, Courts Gen Z Parents With Data
At Brandweek 2026, Carter's and Zappi explained how 161 years of heritage, constant consumer data and 80s-90s nostalgia keep the childrenswear giant relevant.
Behr Paint CMO Andy Lopez: Why AI Can Never Replace Great Agencies
Behr Paint CMO Andy Lopez tells Marketing Vanguard how 'color paralysis' shapes the paint journey, why AI can't replace agency partners, and how Home Depot planning works.
DTC Brands Rewrite Their Playbooks Around Big-Box Retail
DTC brands are dropping the go-it-alone model, with Hallpass, Curie and Little Spoon landing shelf space at Walmart and Target as retail becomes the new growth path.
Jack in the Box Bets on Collectibles as Value Equation Shifts
Marking 75 years, Jack in the Box is chasing the collectibles wave with Jibbis charms and mascot sipper cups, tying merch to meals as consumers demand experiences, not just food.
Converse Ad Controversy Highlights Repeat Pattern of Racially Insensitive Brand Work
Converse pulled an ad many likened to KKK iconography and apologized. It's the latest in a string of campaigns that have outraged consumers—Black consumers especially—raising revi…
Stanley 1913's Kate Ridley on Building Marketing After Viral Growth
Stanley 1913 chief brand officer Kate Ridley explains how she built the drinkware brand's global marketing function after its viral rise, drawing on 20-plus years at Adidas.
Grey Goose Rethinks US Open Play as Honey Deuce Nears Saturation
After selling a record 738,000 Honey Deuces at last year's US Open, Grey Goose is shifting from volume to premium fan experience—renovating all 16 on-site bars.
Goodwipes Courts Shock Value to Dethrone Big Toilet Paper
Goodwipes founders and marketing SVP Meredith Diehn explain how shock-value partnerships with Liquid Death and Olipop drive the brand's push to disrupt the toilet paper industry.
