YouTube Bets on AI Agents and Live Tools to Keep Creators
YouTube unveiled AI agents, live gamification and analytics tools at Made On YouTube on Sept. 23, backed by stats on World Cup views and U.S. economic impact.
Topic: Analytics
Why Marketers Must Understand the 'Nones' in Their Analytics
The (direct)/(none) segment is no longer just direct typers. Privacy defaults and AI agents are swelling the analytics 'junk drawer' — and marketers who ignore it risk losing a th…
