‘Pink Pill’ Sisters Turn Satire Against Online Misogyny

By Priya Raman

In five months, sisters Hyla Natiely and Cah Fernandes grew the Seja Pink Pill Instagram account to more than 280,000 followers, while their skits, including “Não seja burra,” reached 1.5 million views.

The two creators are from Bahia. Hyla, 22, studies business administration, and Cah, 26, is a psychologist. Their videos show them in a pleated pink skirt and a white cropped top.

The sisters use comedy skits full of irony to oppose misogyny linked to the red-pill doctrine and the so-called machosphere, online communities that oppose gender equality.

A recurring message from the account reads: “It is clear that you can be vain, but do not be stupid. Study, think and build a life in which your main social currency is not your appearance. A diploma does good for your skin.”

Cah said of the project: “There is a rising young reactionary discourse, and it is necessary for there to be an opposition.”

The sisters say their following includes Fernanda Lima and Déia Freitas of the “Não inviabilize” podcast.

Monique Van’dressen, a professor and researcher at the Universidade do Estado de Santa Catarina (Udesc) with a doctorate in communication sciences, praised their handling of serious subjects. “They go in with a knife to the heart and twist it. They occupy the space with representation and satire, engaging new generations,” she said.

The sisters describe their following as mostly women of all ages and adolescents on TikTok. They also say they have reframed pink for a new generation.

“We associate the color with sharp things. Some girls write to us saying they have come to like it,” Hyla said.

Cah tied that change to the sisters’ identity. “It is an aesthetic that works for us because we are Black and from Brazil’s Northeast. We are not Barbie,” she said.

The “Não seja burra” (“Do not be stupid”) skit warns viewers about the danger of joining the tradwife, or traditional-wife, wave.

The project now includes in-person activity as well as posts. “We have also started creating in-person meetups in Salvador,” Cah said. The sisters are also preparing a drop of cropped tops and eco bags for online sale.

What changes for marketers looking at creator-led social campaigns?

Seja Pink Pill offers a concrete progression for marketers to evaluate: a defined cultural position, repeatable issue-led videos, a recognizable visual identity, meetups in Salvador and a planned online merchandise drop. Its scale is clear: more than 280,000 followers in five months and 1.5 million views across its skits.

The next measure is commercial rather than cultural: whether the Salvador gatherings and planned crop-top and eco-bag drop turn audience attention into repeat participation and online sales.