Meta Horizon+ Could Become Meta VR+ and Add 3D Movies

Meta Horizon+ is rumored to become Meta VR+ and add 3D movies. The $7.99 service includes more than 100 games, more than 50 cloud-streamed Xbox games and a 3-month Quest trial.

Wire notes

  • Nori’s X screenshot points to a Meta Horizon+ rename to Meta VR+.
  • Meta Horizon+ costs $7.99 per month and includes more than 100 games.
  • The basic Xbox Game Pass tier adds more than 50 cloud-playable Xbox games.
  • A February blog post from Samantha Ryan covered the loss of most in-house VR gaming studios.
  • The rumored content would work on Meta’s upcoming $1,300 Meta VR Glasses and existing Meta Quest 3 units.
Meta’s Horizon+ looks to become Meta VR+ and include 3D movies
PhotoMeta’s Horizon+ looks to become Meta VR+ and include 3D movies — Pexels / pixabay

What does the reported Meta rebrand change?

A screenshot posted by VR leaker Nori on X indicates that Meta Horizon+ could become Meta VR+ and add 3D movies to a $7.99 subscription with more than 100 games. The image labels the service “Meta VR Plus.” No Meta VR Plus service exists at present. The report treats Nori’s screenshot as evidence of a Horizon+ rename.

Meta’s current package contains more than 100 games. The monthly price is $7.99. It also carries the basic Xbox Game Pass tier (Microsoft’s entry-level gaming plan), with more than 50 Xbox games playable through the Game Pass cloud. The service resembles Microsoft’s Xbox Game Pass in structure. Meta gives buyers a 3-month trial with every new Quest purchase.

What do the 3D movies add?

The screenshot alone does not establish whether the films would join the regular $7.99 monthly rate or arrive through a separate content tier from Meta. Meta could introduce additional content tiers. Netflix, Disney+ and Xbox Game Pass offer comparable models. The screenshot points to big-name movies. The report gives no titles or subscription terms.

Nori’s screenshot suggests the films may strengthen the value proposition for Meta’s upcoming $1,300 Meta VR Glasses. The same content would work on existing Meta Quest 3 units.

Why is Meta moving away from Horizon?

Meta began distancing itself from the Horizon name at the beginning of this year, when the company reset its VR division and started a broader strategic overhaul. Samantha Ryan, the VP of Content at Meta’s Reality Labs, outlined the changes in a February blog post. She discussed the loss of most in-house VR gaming studios.

Several prominent VR developers from Meta formed independent studios after the reset. The report cites Supernatural, an exercise app, as the prominent example. It describes the app as “super-popular.”

Meta separated what the source calls the unpopular Horizon Metaverse from its headsets. The company moved the platform to mobile-only use. Meta has since removed the “Horizon” name from nearly all of its products. That shift makes Horizon+ look like Meta’s next major branding change.

What would the new name clarify?

Meta’s proposed “Meta VR” identity would give the company a simpler label for virtual-reality products and separate that division from its mobile and smart-glasses efforts. Horizon+ would cover games and, potentially, 3D movies under the new name. The rebrand still rests on Nori’s screenshot. The rumor includes no launch details.

Meta must resolve three commercial questions if the change proceeds. The first is whether 3D films enter the $7.99 tier. The second is whether Meta adds separate content tiers.

The third is whether one catalog supports both $1,300 Meta VR Glasses and existing Meta Quest 3 hardware. Nori’s screenshot indicates the direction, but only Meta can confirm the package.

via 9to5google.com (Source)

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Senior reporter covering technology and product news in marketing, advertising, marketing technology, media, SEO and search at Marketing Herald.

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