Google opened Search profiles to creators and publishers in India and Canada on Oct. 6, the first expansion of the product since its U.S. launch in June.

Robby Stein, Google's VP of Product for Search, announced the move on X: "One of our most requested updates for Search profiles is live today: expanding to new countries!" He told creators and publishers in the two markets they can now "set up their own dedicated home base on Google." Brazil, he added, is "rolling out soon," with no specific date attached.

What exactly are Search profiles?

Search profiles are claimable, Google-owned pages that aggregate a source's articles and social posts into a single destination. The format launched in the U.S. in June, and the United States remained the only supported market until Stein's Oct. 6 post.

The claim page lives at profile.google.com/claim. Once a creator or publisher signs in with a Google account and links at least one qualifying social platform, the profile pulls in their content and surfaces it across Google Search and Discover.

Google's own help page still carried a U.S.-only notice at midday Oct. 6, hours after Stein's post went live: "Search profiles are currently only available in the United States." Marketers reading the documentation directly should expect that copy to lag the announcement by hours, possibly days.

Who qualifies in the new markets?

The help documentation sets two requirements. The applicant must be at least 18 and must hold at least 10,000 followers on at least one of four supported platforms: YouTube, Instagram, X, or TikTok. Stein's post does not state whether the 10,000-follower floor carries over to India and Canada. The sign-up flow at profile.google.com/claim still displays the U.S. version of the rules.

The threshold has moved twice this year. On Aug. 12, Stein used an X update to announce a cut, writing that Google would "expand them to more countries soon." On Sept. 16, Google lowered the bar again, and that announcement named U.S. publishers and creators only.

Why does this matter for marketers?

A Canadian or Indian outlet can now occupy the same Google-owned real estate U.S. publishers have claimed since June. That changes the math for branded search results: a claimed profile consolidates a publisher's articles and social posts in one Google-controlled destination that surfaces in Search and Discover.

Google is explicit that creating a profile does not directly lift a source's ranking in Google Search. The visible payoff lives in the Discover feed, where followers of a profile may see more of that source's content surfaced.

For PR teams and brand marketers in India and Canada, the launch creates a new owned surface to optimize inside Google's properties, rather than relying on third-party platforms to carry branded content.

What's next?

Brazil is next on the rollout map. Stein's post names the country explicitly but gives no launch date. India and Canada setup is live now at profile.google.com/claim. Marketers tracking the expansion should watch that page for the moment a Brazil option appears.