Dior Replaces the Christmas Ad With a Film Wrapped Around Harrods

Dior has commissioned a Christmas film, not a Christmas ad, and it now runs around the entire Harrods building in Knightsbridge. The house asked Sylvain Chomet, the French animator behind the Oscar-nominated cult hit The Triplets of Belleville, to make Christian Dior's Night in Color. The short is a hand-drawn romp through Dior's folklore, and its characters have escaped onto the store's exterior and windows.

The windows carry the house's lucky symbols: stars, shamrocks and a regiment of nutcrackers. The shamrocks are a deliberate nod. Dior's ties to Harrods date to 1953, when the Anglophile couturier first did business with the store. Those ties now run through Jonathan Anderson, the Northern Irish designer who made his name in London and now leads the house.

What awaits shoppers inside the pop-up?

Inside, harlequins and nutcrackers at full human height greet visitors. The set design borrows directly from Dior's historic Paris headquarters at 30 Avenue Montaigne: panelled walls, Versailles-style parquet and moiré-covered seats. The mood is modelled on Colifichets, the gift boutique Monsieur Dior opened in that building in the 1940s. Like its predecessor, it is an intimate space built for lingering over gifts.

The commercial anchor is exclusivity. The pop-up is the first chance anywhere to shop Anderson's debut Cruise collection for Dior. Shoppers will find:

• The Dior Bow bag reworked in a newsprint pattern
• The Mlle Dior pump, sold only at Harrods
• The Dior Bow, Dior Sunset and Dior Viola shoes displayed alongside it

How far does the merchandising go?

The film's world carries through to a capsule of ready-to-wear, accessories and homeware. The 30 Montaigne façade and Bobby, the couturier's beloved dog, appear on knits and on the Lady Dior. The range extends to caps, ties and belts, plus gingerbread-man and nutcracker bag charms, candles dotted with ladybirds and tree decorations illustrated by Chomet himself.

Personalisation closes the loop. Staff will engrave a bauble or hand-letter a gift card on request.

Dior at Harrods runs until 27 December 2026. The campaign shows how a luxury house can convert one animated asset into a full retail environment: film, windows, exclusive product and personalisation, all under a single creative idea.