Retail Media & Commerce

Primark Preps Home Delivery Launch, Claims It Is 'Redefining Value'

Primark will launch home delivery on the back of a £90m warehouse deal, as ABF credits marketing investment and its 'Iconic Value' campaign for encouraging volume growth.

Primark claims to be ‘redefining value’ as it preps home delivery launch
Primark claims to be ‘redefining value’ as it preps home delivery launchApollo Image Gallery / Openverse

Source: Marketing Week

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