Primark Preps Home Delivery Launch, Claims It Is 'Redefining Value'
Primark will launch home delivery on the back of a £90m warehouse deal, as ABF credits marketing investment and its 'Iconic Value' campaign for encouraging volume growth.
Topic: marketing-investment
Next credits 'acceleration of marketing efforts' for H1 growth
Next lifted digital marketing spend 56% in H1, crediting an 'acceleration of marketing efforts' for beating forecasts and raising full-year profit guidance to £1.255bn.