Retail Media & Commerce

Next credits 'acceleration of marketing efforts' for H1 growth

Next lifted digital marketing spend 56% in H1, crediting an 'acceleration of marketing efforts' for beating forecasts and raising full-year profit guidance to £1.255bn.

Next boss credits ‘acceleration of marketing efforts’ for growth
Next boss credits ‘acceleration of marketing efforts’ for growthApollo Image Gallery / Openverse

Source: Marketing Week

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