Advertising & Media

Publishers Reset Ad Ops for 2026: SPO Tests and Creative Overhaul

U.S. News bets on SPO testing and AI frameworks; USA TODAY moves creative audits upstream and mandates integrated campaign design for 2026.

September 20, 20263 min read

Updated September 21, 2026

From SPO to Creative Strategy: How Publishers Are Resetting Ad Ops for 2026 — From SPO to Creative Strategy: How Publishers Are Resetting Ad Ops for 2026Apollo Image Gallery / Openverse

Source: AdMonsters; Source: adexchanger.com

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