IAB Tech Lab's AAMP 3.0 adds OpenProposal for machine-readable media buying, while a new measurement contract addendum targets standard legal terms. Both are open for comment thro…
Arcade's London upfront, Spotter's CTV event and IAB's CreatorFronts show creators borrowing TV's sales playbook — but unlimited inventory means only the top one percent will get…
A new IAB report finds 43% of CTV buyers have little or no confidence in the inventory they buy, even as show-level reporting gains ground in the market.
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