Nielsen's New Currency Muddies Every Sports Ratings Comparison
Prediction-market operator Kalshi outspent the entire 2025 sports-betting category on national TV, while Nielsen's co-viewing change puts an asterisk on every year-over-year ratin…
Priya Raman
Correspondent covering industry trends and analytics at Marketing Herald.
36 articles
Articles by Priya Raman
Texas A&M Rides Indy 500 Win Into Uncharted Higher Ed Marketing Territory
Felix Rosenqvist won the closest Indy 500 ever wearing Texas A&M's logo. The school's CMO calls the helmet deal "a blue ocean for higher ed" — and it continues in 2026.
"Doom Trolling" Warned as Credibility Risk for AI Industry PR
Add Ventures Capital's Gabriel De La Rosa Cols argues AI firms' "doom trolling" — hyping existential risk — has drained PR credibility so far that sincere safety warnings now soun…
Sponsored Ads Hit 47% of ChatGPT Gaming Chats in June
Comscore data shows sponsored ads reached 47% of ChatGPT gaming conversations in June, up from 3% in March, as OpenAI expands its ad rollout.
Carter's, 161 Years Old, Courts Gen Z Parents With Data
At Brandweek 2026, Carter's and Zappi explained how 161 years of heritage, constant consumer data and 80s-90s nostalgia keep the childrenswear giant relevant.
81% of Creative Professionals Use AI, But Tool Churn Signals Integration Gap
Luma's first survey of 760 creative professionals finds 81% use AI to create content, yet organizations churn through tools — evaluating 6.1, adopting 4.3, dropping three.
IAB Moves to Standardize Agentic Media Buying and Measurement Contracts
IAB Tech Lab's AAMP 3.0 adds OpenProposal for machine-readable media buying, while a new measurement contract addendum targets standard legal terms. Both are open for comment thro…
AI Coworkers Are Joining the 2027 Marketing Org Chart
Optimizely, HubSpot and Asana are shipping AI 'virtual teammates' for marketing teams as Gartner warns over 40% of agentic AI projects will be scrapped by end of 2027.
Google Analytics Adds Include Filters for Hostnames
Google Analytics now lets properties allowlist approved hostnames, replacing manual exclude lists. Active filters permanently block events, so testing before activation is essenti…
Disney+ Opens Ad-Free Tier to Ads in UK Subscriber Shake-Up
Disney+ quietly rewrote its UK subscriber agreement to permit ads before and after content on all plans, including premium tiers marketed as ad-free, Dexerto first reported.
Instacart Drafts Shrek and Scooby-Doo to Promote AI Assistant
Instacart is marketing Clementine, its new AI shopping assistant, with a four-spot pop culture campaign spanning Shrek, Scooby-Doo, The Office and Charlie Brown across TV, YouTube…
Infillion Acquires Foursquare to Expand Location Data Stack
Infillion has acquired Foursquare, adding location data to its expanding ad tech stack. Deal terms were undisclosed, and CEO Rob Emrich says the company will remain an "active acq…
