Advertising & Media

Instacart Drafts Shrek and Scooby-Doo to Promote AI Assistant

Instacart is marketing Clementine, its new AI shopping assistant, with a four-spot pop culture campaign spanning Shrek, Scooby-Doo, The Office and Charlie Brown across TV, YouTube and social.

By News Box OwnerSeptember 21, 20261 min read

Updated September 22, 2026

Instacart enlists icons like Shrek, Scooby-Doo to market AI assistantSee-ming Lee (SML) / Openverse

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Source: Marketing Dive; Source: imgproxy.divecdn.com

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Instacart Drafts Shrek and Scooby-Doo to Promote AI Assistant

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