MLS CMO Radhika Duggal: World Cup Lessons in Data and Creativity
MLS CMO Radhika Duggal says a July 13 campaign spotlighting 45 World Cup players is lifting viewership and ticket sales. In 2026, a CMO has to be both artist and scientist, she argues.

MLS CMO Radhika Duggal says a July 13 campaign spotlighting 45 World Cup players is lifting viewership and ticket sales. In 2026, a CMO has to be both artist and scientist, she argues.

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