Sharpie Signs NFL Rookies to Anchor pens in Football Culture
Sharpie's Rookie of the Year program enters year three with Cardinals back Jeremiyah Love, after 3.6 million clicks and 102% reach growth over its first two NFL campaigns.
Topic: sports-marketing
MLS CMO Radhika Duggal: World Cup Lessons in Data and Creativity
MLS CMO Radhika Duggal says a July 13 campaign spotlighting 45 World Cup players is lifting viewership and ticket sales. In 2026, a CMO has to be both artist and scientist, she ar…
WBD Bets on Gen Z Star Power to Promote Basketball World Cup
Warner Bros. Discovery is promoting its first FIBA Women's Basketball World Cup with personality-led content and YouTube co-streams, betting that stars like Caitlin Clark can draw…
No Players at the World Cup? LA Galaxy Scored 75,000 Fans Anyway
With no players at the World Cup, the LA Galaxy drew 75,000-plus fans to community watch parties, converted them with free tickets, and signed new sponsors.