MLS CMO Radhika Duggal: World Cup Lessons in Data and Creativity
MLS CMO Radhika Duggal says a July 13 campaign spotlighting 45 World Cup players is lifting viewership and ticket sales. In 2026, a CMO has to be both artist and scientist, she ar…
Topic: world-cup
No Players at the World Cup? LA Galaxy Scored 75,000 Fans Anyway
With no players at the World Cup, the LA Galaxy drew 75,000-plus fans to community watch parties, converted them with free tickets, and signed new sponsors.