Infillion checked in with its latest acquisition on Friday: Foursquare. The pattern is becoming clear — if there's a strategically interesting or distressed ad tech asset on the market, Infillion will find it.

The location-data company is the newest addition to Infillion's growing portfolio. The deal marks another step in the consolidation wave reshaping ad tech, with buyers like Infillion scooping up assets that fit their strategic roadmap.

HBO Max Reddit account overrun

A week ago, HBO Max had its verified Reddit account taken over by a hacker group. The breach went unnoticed for two days.

During that window, the attackers ran 108 different ad permutations targeting an unknown number of Redditors. The verified status of the account lent the fraudulent ads credibility, and the two-day detection gap raises questions about platform monitoring and brand account security on Reddit.

Gaming platforms look to other channels

Adapting other channels' strategies might be what gaming platforms need to do to get advertisers comfortable spending more, industry watchers suggest.

The playbook: borrow proven tactics from social video, retail media and CTV to lower the barrier for brands unfamiliar with gaming environments.

Leaning into gaming's differentiators will come later, once bigger budgets arrive. For now, familiarity appears to be the priority over differentiation.

Creator marketing: the Try Guys model

When a creator already loves the product they're marketing, it's easy to work it into their content in ways that feel natural. That's exactly what the Try Guys did.

Their approach illustrates a core advantage of creator partnerships over traditional advertising: authentic product affinity translates into integrated, credible content rather than forced endorsements.

Source: AdExchanger (https://www.adexchanger.com/comic-strip/comic-7/)