Livestreams Drive 94% of TikTok Shop US Luxury Resale Revenue
TikTok Shop says 94% of its U.S. luxury resale revenue year-to-date comes from livestreams, with GMV in the category up 400% year over year, led by handbags and watches.
TikTok Shop says 94% of its U.S. luxury resale revenue year-to-date comes from livestreams, with GMV in the category up 400% year over year, led by handbags and watches.
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