IAB Report: 43% of CTV Buyers Lack Confidence in Inventory
A new IAB report finds 43% of CTV buyers have little or no confidence in the inventory they buy, even as show-level reporting gains ground in the market.
Topic: Ctv
AI Traffic Collapse Exposes Security Blind Spot in CTV and In-App
AI is gutting open web traffic faster than predicted, leaving CTV and in-app inventory exposed to fraud and regulatory risk. A mid-2026 mobile mandate is predicted.
