Over half of B2B firms ramp up brand building, but short-termism persists

58.4% of 300 B2B marketers surveyed by Marketing Week say brand focus has grown in the past year, yet just 8.5% of firms prioritise long-term strategies.

September 20, 20264 min read

Updated September 21, 2026

Over half of B2B firms to ramp up brand buildingApollo Image Gallery / Openverse

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Source: Marketing Week

Marketing Herald

Over half of B2B firms ramp up brand building, but short-termism persists

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